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Description

Dior Prestige has created La Crème, the first* intensive repairing cream that visibly reverses the signs of aging. This ultimate skincare jewel* rejuvenates skin’s appearance thanks to a formula that delivers the action of the new Rosapeptide.

Shaped by nature and faceted by science, the Rose de Granville – the result of seven hybridizations – is the first cosmetic rose* created for Dior skincare. This rare* and unique* flower was chosen from among 40,000 others for its extraordinary life force and resilience. From stem to flower, Dior science extracts and transforms the power of the Rose to infuse it into the heart of Dior Prestige skincare.

Today, Dior science has taken this a step further with a patented** magnetic eco-extraction process, to concentrate all the regenerative power of the fresh Rose in a new extract. This unique* method, which uses no solvents and only the water naturally present in the plant, helps obtain a new fraction of the Rose that is pure and rich in 88 active molecules.

This extract is blended with the Rose de Granville's vital sap and two collagen-boosting peptides, thereby creating Rosapeptide, a new* concentrate of absolute regeneration. The ultimate union of floral science and Dior biological expertise, Rosapeptide is dedicated to a revolutionary scientific domain: visibly reversing the signs of aging.

Infused with Rosapeptide, Dior Prestige La Crème represents a new, anti-aging frontier.* Created from this Rose with self-regenerating power and inspired by the latest discoveries in regenerative medicine, the technology behind this cream with a rejuvenating effect helps rebuild the structure and functionality of younger skin at every level: the skin matrix is redensified, the epidermis is regenerated and the skin barrier seems strengthened and protected.

Skin looks denser, facial contours appear enhanced and wrinkles seem smoothed. Skin regains its radiance, and its volume appears restored.

The velvety texture of this cream composed of 94%*** natural-origin ingredients reveals a unique* olfactory signature for the skin and the senses: upon application, Dior Prestige La Crème produces an exceptional state of relaxation.

* At Dior.
** Patents pending EP2919757 and EP3146961 (France, Italy, Germany, Spain).
*** Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 6% contribute to the formula’s performance, sensory appeal and stability.

Benefits

More than anti-aging, visibly reverse the signs of aging. Skin looks younger, deep wrinkles are visibly smoothed, skin appears denser and contours seem lifted. Skin recovers its youthful radiance.

Texture

A formula composed of 94%* natural-origin ingredients, which acts on 3 levels of the skin: the skin barrier, the epidermis and the skin matrix.

* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 6% contribute to the formula’s performance, sensory appeal and stability.

Key Ingredient

A REGENERATION CONCENTRATE CREATED BY DIOR FLORAL SCIENCE
The Rose de Granville is the first cosmetic rose* entirely created for the exceptional Dior Prestige skincare.

The constant patience and exacting standards of the genius rose grower and breeder Jérôme Rateau led to the creation of a unique* rose. One variety from among 40,000 others with an extraordinary genetic heritage: from its stem to its petals, the Rose de Granville boasts a phytochemical wealth of over 120 molecules.

A UNIQUE* EXTRACTION PROCESS
A new extraction method that uses fresh petals enables the full, pure, intact regenerative power of the Rose de Granville to be concentrated in a new active ingredient. An exclusive magnetic extraction process allows for selective isolation of components from the fresh flower. First, the petals are cold-pressed in the mobile unit right in the garden. The concentrate is then subjected to electromagnetic waves and centrifuged in the laboratory. These three key steps make it possible to isolate 88 rose molecules.

ROSAPEPTIDE
The ultimate combination of floral power and Dior biological expertise. The 88 molecules derived from this extraction process, combined with the vital sap of the Rose and two peptides that boost collagen expression, gave rise to Rosapeptide. The ultimate regeneration concentrate, capable of repairing skin from the barrier to the matrix.

A MEMBER OF THE UNION FOR ETHICAL BIOTRADE, DIOR IS COMMITTED TO A SOURCING THAT IS RESPECTFUL OF NATURE AND COMMUNITIES.

* At Dior.

Test Result

IMMEDIATELY
- Tightening effect: +22%*
- Smoother skin texture: +52%**
- The skin barrier is strengthened by 16%***
- Skin is more radiant: +30%****

* Clinical test by a dermatologist, 32 women.
** Self-rating, 32 women.
*** Instrumental test after 6 hours, 30 women.
**** Clinical assessment by a dermatologist, 32 women.

AFTER ONE MONTH OF USE
- Wrinkles are visibly diminished: -51%*
- Skin is plumper: +46%*
- Skin appears restructured: +60%**
- Skin is more radiant: +71%**

* Clinical assessment by a dermatologist, 32 women.
** Clinical assessment, 33 women.

AFTER TWO MONTHS OF USE
- Skin seems lifted: +76%*
- Skin is denser: +71%
- Facial contours are visibly redefined: +73%***

* Clinical assessment by a dermatologist, 32 women.
** Clinical assessment, 33 women.

Application Tips

1. Prepare your skin with Dior Prestige La Micro-Lotion de Rose.
2. Continue the skincare ritual with Dior Prestige La Micro-Huile de Rose Advanced Serum.
3. Next, apply Dior Prestige La Crème Texture Essentielle.
4. Finish by targeting the eye area with Dior Prestige Le Micro-Sérum de Rose Yeux Advanced.